Press

Parcelle, the hospitality group behind Parcelle Chinatown, the Dimes Square wine shop and bar, and an online retail business with an uptown wine shop, is growing. For the past two years, you could find them serving up wines by the glass and bottles alongside a set of small bites and now, they’re expanding the dining and retail side of their business, which started first as a wine delivery service, to Greenwich Village.
Why We Like It: It’s an expansion of the Dimes Square wine bar that exudes effortless cool, with more substantial food (think steak, duck confit, and sea bream) and a unique-to-them list of more than 500 hard-to-find bottles...”

At the newly opened Parcelle bar on New York’s Lower East Side, the wine comes first. This isn’t a surprise to anyone who knows Parcelle—the brand's e-commerce site, founded by Charlie Bird alum and sommelier Grant Reynolds in 2018, has made a name for itself as a place to get the coolest bottles on the market. . . as well as to understand why they’re cool in the first place.

You don't need to be a chic wine snob to step into Parcelle's new bar, but you'll certainly consider yourself one by the time you walk out. The "It" online wine retailer, which sells and ships a curated selection of vino via its sleek digital platform, has expanded to the physical realm with its first brick-and-mortar outpost on NYC's Lower East Side.

Meant to accommodate both quick meetings and larger parties, Parcelle’s new location is a cozy space where the focus is on the 500-plus bottle wine list, with by-the-glass options rotating regularly. That range means there’s really something for everyone, whether you lean toward a Raveneau Chablis or a Domaine Jean-Louis Chave 1990 Hermitage. The chef Ron Yan will be serving upscale bar snacks to accompany the drinks, including dishes such as Maine uni toast and lemon ricotta and market veggies.

If you care about wine and talk about it often, you’ll like hanging out at Parcelle. There’s no actual bar here, but you'll find leather couches, an array of little round tables with corduroy chairs, and a communal table where you can ask potential new friends how the chilled light red from Portugal is.

Located on Division Street in downtown Manhattan where the Lower East Side and Chinatown meet, Parcelle is also an intersection of sorts as it merges an online wine retailer with a brick-and-mortar bar designed to attract the attention of oenophiles across New York City. While the wines offered at Parcelle can be complex, the concept is simple: stop in during the day to try some wine and get some advice and recommendations from a sommelier who has previously worked at New York establishments like Pasquale Jones or Chef’s Table at Brooklyn Fare, then get bottles of your favorite selections delivered to your door the following night. Guests who want further personalized recommendations also have access to their sommelier by email or text message following their in-person visit.

Many of us know and love Parcelle as the website that delivers neighborhood wine shop vibes in a digital home, providing exceptional bottles in a laid-back setting. Sommelier Grant Reynolds founded the brand back in 2018 and has been supplying NYC with conversation-worthy labels via delivery to your door ever since. Now, the brand expands with its first wine bar, and the resulting space is just as exciting as the wine.

Online wine retailer Parcelle now has a new home on the Lower East Side. It’s a place where you can grab a great bottle of wine, and get some expert advice along with a quick bite, or an entire meal. Overlooking the bustling intersection at Canal and Ludlow, Parcelle’s downtown location bridges its e-commerce business with a thoughtful in-person experience.

I love Parcelle's Wine Drop because it has the feel of a cool and exclusive local club but it ships nationwide. Parcelle is based in New York City and enlists the curation and expertise of Michelin-starred sommeliers like the former wine directors of Eleven Madison Park and Chef's Table at Brooklyn Fare. The experience indeed feels like you're asking for wine recs at a restaurant. It's arguably even better because your three wines also come with beautifully illustrated info cards and a copy of Parcelle Press, a mini journal that is, again, visually stunning.

When a wine store clerk asks, “Can I help you?” the honest response tends to be, “I want something great, and I have a price point in mind, but I’m not sure how to describe the former, and feel weird announcing the latter.” But that’s rarely what comes out of our mouths. If only we could taste the wines and discuss them with someone knowledgeable before buying them, then wine shopping wouldn’t be such a pain. Fortunately, that’s exactly what you can do at Parcelle’s pop-up in the West Village.

Parcelle Wine, based in NYC, is a curated wine shop that offers on-demand wine drops from $95 a month (three bottles), shipped anywhere in the contiguous US. The brand is all about offering wine lovers hard-to-find bottles that have an interesting story. Each month, subscribers will get their bottles along with a story full of character and wit about the wine and label, in vintage-inspired, frame-worthy packaging. September, for example, featured a bottle of wine from grapes grown on an active volcano in Sicily. Consider it a story alongside your sipping pleasure.

Manhattan wine shop Parcelle is shipping three harder-to-find bottles per month with its Wine Drop service.

"Quality is hard to evaluate, because it can exist at any price point," admitted Grant Reynolds, Wine Director of Parcelle (which has its own wine subscription) and author of a literal book on how to drink wine. When you don't have a shop owner, a somm, or an obsessed friend to guide you, how do you Internet shop for wine? Descriptions blend together; labels are useless. "Some of the best wines in the world have trash labels, and there’s complete junk out there with great branding," says Reynolds. And that only gets worse when it comes to wine subscriptions.

Buzzy Manhattan wine shop Parcelle kicks off service at an outdoor wine bar pop-up at 632 On Hudson in the West Village today, and is open Wednesdays to Saturdays, through October.

Starting September 16th, the online wine shop Parcelle is hosting a pop-up wine bar on Hudson Street in the West Village from Wednesday to Saturday through October. In addition to bottles and carefully curated wines by the glass, they’ll have snacks like tartare and ricotta. You can book a table on Resy by making a $5 donation to The Roots Fund, which benefits Black and Indigenous communities in the wine world.

This is a pop-up wine bar from Parcelle, the wine shop adjacent to Legacy Records run by Grant Reynolds of Delicious Hospitality, and Christine Collado. The wine bar will be open through Oct. 31, serving wines by the glass and the bottle. Nibbles include shepherd’s pie from Myers of Keswick, a shop next door.

Parcelle, a New Shop From the Team Behind Charlie Bird, Takes the Stress Out of Wine-Buying: Parcelle is the first retail project from Delicious Hospitality Group, the team behind the New York restaurants Charlie Bird, Pasquale Jones, and Legacy Records, which is in the same apartment building as the wine shop. Reynolds sees Parcelle as something of a to-go version of the wine lists at the restaurants, where he runs the wine program and is a partner. But the shop offers more than convenience: it’s an opportunity for DHG to deepen the conversation around wine.

Attend the Staff Wine Lesson: There are wine classes galore in New York, but Charlie Bird restaurant in SoHo offers an insider’s approach: The tastings, intended for staff, are open to the public free of charge, once a week with a reservation. Grant Reynolds, the wine director and a partner, runs the lively program. Three wines are usually sampled and explained, he said, and all can be found at his Parcelle Wine.

The Wine Room at 197 Mulberry Street: We’ve teamed up with The Infatuation and Parcelle Wine Shop to bring you The Wine Room: A here-for-a-sec spot in Nolita, where pros from the food, wine, and music industries will host panels on everything from when to break out the big bottles to cool beats and wine tasting with a Beastie (oh hey, Mike D). It’ll be fun. It’ll be kinda weird.

Christine Collado, Parcelle Wine NYC: Christine Collado got a quick start in fine wine and dining at Dinex Group’s Bar Boulud, Boulud Sud, and flagship Daniel before moving to Wine Director at Brooklyn Fare and it’s three-star Michelin tasting menu. She recently left to open Parcelle Wine Store, a curated wine shop near Hudson Yards in NYC.

Whether you’re at a (50-percent capacity) restaurant or pondering the BevMo home delivery app, venturing outside your comfort zone into the depths of the wine world can be daunting. But there’s an entertaining new guide that will make it much less so.

As you swirl your wine and prepare to take a sniff, don’t just think of the liquid in your glass as a drink. That vortex is an invitation to an experience, drawing you in.

"The Infatuation Academy invites fans to connect with creators in quarantine."

"“The Infatuation’s” co-founder Chris Stang has teamed with wine connoisseur, sommelier and restaurant owner Grant Reynolds to release “How to Drink Wine,” a brand-new type of wine guide that will help readers understand the fundamentals of wine."

"While reports earlier this year found that millennials were buying wine at far lower rates than previous generations, that might all change during and after the coronavirus pandemic. The key is drinking responsibly. (Not to mention knowing more about what you like in a wine could also save your budget.) How to Drink Wine (Clarkson Potter) is not going to make you an immediate expert, but it will help you understand the fundamentals and give you enough knowledge to begin to incorporate wine into your life."

"Sometimes you buy a bottle that’s just…okay. And that’s…okay! It’s a process. There are no wrong answers or wrong palates. You like what you like. I called up Reynolds to talk about where to start, words to avoid, what tannins are, a handful of bottles you can have delivered to your doorstep, and, yes, natural wine."

"Maybe I was just charmed by the illustration of the groovy, beret-clad, baguette-wielding lady next to the blurb, but I think they’ve actually got me pinned. Later in the book, there’s a guide to translating a label—plus notes on wine shopping and wine pairing. It’s a book you can pick up for five minutes and still learn something, or read cover to cover to impress your oenophile friends. Wine is a drink riddled with rules, but this wine book is pretty clear that you should let yourself have some fun with it—and use the book however you damn well please."

"Have you ever wondered what you drank during the summer before there was such a resurgence of rosé? It’s hard to imagine sipping anything else on a hot day now that glasses are filled with so much pink. The owner of Parcelle Wines, which just launched a delivery service in the Hamptons, reveals how to break the habit of the same reliable rosé."

"Jessica admits that while she likes wine, she doesn’t know a lot about it. Thats where Chris Stang and Grant Reynolds come in. The two friends wrote “How to Drink Wine,” and recently offered Jessica some delicious wine recommendations. They also shared some great insider tips like which wine you need to break up with and which is the best wine opener."

"House talks with the authors of the new book ‘How to Drink Wine: The Easiest Way to Learn What You Like’"