Prunotto was started by a couple in 1922 after the local co-op went through one of Italy’s many financial downturns and needed to sell off its assets.
The story really begins in the 1950s with a guy named Beppe Colla.
From 1956 to 1994, Beppe and his brother Tino made some of Italy’s best wines, under the Prunotto label and only a few know about them. In 1994, they were bought by the Antinori family who cut them a big check and the two brothers went on to start a family estate called Poderi Colla.
