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Prunotto, 'Serralunga d'Alba' Barolo Riserva 1967
There is a shortlist of wineries whose brand is now considered “grocery store junk” but once made wines considered best in class. On the top of that list is, Prunotto.
Prunotto was started by a couple in 1922 after the local co-op went through one of Italy’s many financial downturns and needed to sell off its assets.
The story really begins in the 1950s with a guy named Beppe Colla.
From 1956 to 1994, Beppe and his brother Tino made some of Italy’s best wines, under the Prunotto label and only a few know about them.
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